Optimize Your Website For SEO With Proper Permalinks

optimize your website

For beginners, the concept of search engine optimization is quite difficult to understand. The concept about of the SEO friendly permalink structure has brought into the light.

There are different kinds of permalink structures present in WordPress which can be selected. Do you know what is the best permalink structure?

If you want to optimize your website then writing an SEO friendly permalink structure is an important aspect to understand. In this post, I will let you know the proper and effective way of writing the best permalink for your blog posts.

What Is The Best Permalink Structure?

When you go to settings>>permalinks then a new page opens to you. All the possible permalink structures are there. You can select any of them. But is it worth selecting any random permalink structure? I don’t think so and even Google doesn’t like all the permalinks.

1. The first permalink structure is the plain one. It is the default one which is provided to you by the WordPress when you install it. It is shown something like:


It isn’t an SEO friendly permalink structure. You shouldn’t keep it like that.

2. The next one is with the day and name included in the URL. It’s also not a good one for you and to optimize your website. The permalink looks like:


What if you want to change the publish date of your blog post? The permalink will look like the same even after the update date. So you shouldn’t use this permalink structure.

3. Month and name :- This is same as earlier with the similar problem. Bloggers try to write an SEO friendly post and try to manage their posts even after a year. People show the last updated time.

4. Another one is the numeric permalink structure. It looks like:


It isn’t an SEO friendly permalink structure. So it is also rejected.

5. The permalink to use:- Here is the permalink you should use. The custom permalink structure which includes the post name. Few people prefer to include the category name and the post name in the permalink. But it may result into the content duplicity. So you should use the permalink with the post name only.


seo friendly permalink structure

While writing a permalink you should keep many things in your mind.

  • It should be short and clear.
  • Try to use the keyword of your blog post in it.
  • Keep it simple.
  • Once the permalink has created and the blog post has been published, the permalink structure can’t be changed. If you change it then the error will be showing for that page.
  • Twitter consists limited characters in a single tweet. So if you keep the permalink short then it would be good for you to get tweeted by other bloggers.

Have You Optimized Your Website With SEO Friendly Permalink Structure?

People with different thoughts use different permalink structures. But the most common and an SEO friendly permalink structure is the one with the URL of your website followed by the post name.

As I have mentioned above that it should short and simple. There should be the keyword of your blog post in it.

If you want to optimize your website then using such permalink structure is important. You should try to create the best permalink before publishing the blog post.

No one wants to see errors for any of the pages of their website. If you still face any problem then I am here to help you.

You can connect with us on Twitter, LinkedIn, and Facebook.

by Ravi Chahar

A WordPress Professional and the LinkedIn Influencer. A coder by passion and a blogger by choice. WordPress theme development is his forte. He is your WordPress guy who will teach you how to solve WordPress errors, WordPress security issues, design issues and what not.

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  1. Ravi, this one is so important for SEO – I’m glad you wrote a post about it. I know someone who started a new site and I noticed there’s was not right, now I can send them to this post. It is hard for folks to know it all when starting a new website or blog, there is just so MUCH to know. Thanks for sharing!

    1. Hi Lisa,

      Though many people think that such type of simple posts isn’t worthy. But they forget that for beginners, these posts are the golden pieces to build their website. The permalink structure of a blog post is one of the crucial points to look upon.
      Thanks for your kind words.
      Enjoy the day.

  2. Hi Ravi,

    Thanks for bringing up this topic. Indeed, permalink is one of the key factors to look at when having a blog. Keeping it simple and using the keywords are necessary for SEO purposes.

    Thanks again!


    1. Hi Donna,

      Many people try hard to know about this simple concept of permalink structures. But not all get the correct information here on the web. For better SEO, it’s important to know the best permalink structure.
      Thanks for your input.
      Have a wonderful week ahead.:)

  3. Hi Ravi,

    Well you have written another amazing post about Permalinks, as we all know that before publishing our post it is important that one must edit our permalink and keep it simple and use our main keyword for better SEO.

    Thanks for nice sharing 🙂



    1. Hi Mairaj,

      It’s always good to see you here.:)

      There are many things to know about SEO. The one related to the blog post is the permalink structure. Newbies should have an idea about the perfect and SEO friendly permalink.
      Thanks for stopping by.
      Have an awesome day.

  4. My site is optimized with awesome permalinks. I like being able to customize them.

    Good advice for newbie bloggers! 😉

    1. Hey Lorraine,

      It’s always good to keep an eye on your website. Handling it with the care is important. Setting the permalink structure according to the SEO is the best thing to do.
      Glad to see you here.
      Have a wonderful day.

  5. Permalinks can be an eye sore for me.. I, for one, can’t stand seeing links with dates or numbers…

    1. Hey Jason,

      There are many structures of the permalinks and people use them. But, you know the best one is followed by the post name. There is no fear of duplicate content and the SEO for your website will be good.
      Thanks for your input.
      Enjoy the time.

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