21 Reasons People Aren’t Reading Your Blog Posts
November 9th, 2016 | by Ravi Chahar || 20 Comments |
The most heartbreaking thing for a blogger is when no one reads his/her blog posts? But what’s the reason behind that?
Have you ever thought why people aren’t reading your blog posts? In every minute, people quit blogging because they aren’t able to fetch the traffic they always wanted.
You may have noticed many bloggers who were doing a great job and suddenly they were nowhere in the blogosphere.
The blogging journey may be very difficult and the worst part is not getting the traffic. The bloggers craft a blog post to get read by many people.
It’s disappointing when no one does that.
Let Me Mention Some Points Why People Aren’t Reading Your Blog Posts
Everyone wants to get more traffic but there are a few who succeed. Are you the one who is still struggling to attract a few visitors to your blog.
Is your content worthy to read? Are you sticking to your niche? You have to find the answer.
1. Poor Writing Skills And Grammar Mistakes
Most of the people are Grammar Nazi. Nowadays, people want to read the blog posts without any spelling mistakes. Even you can compare it with your perspective.
How would you think when you find out many spelling mistakes in one article? Well, the answer would be “I would leave that page as soon as I could”.
You should use the tools like Grammarly which can help you to craft a mistake-free blog post.
2. Your Posts Are Not Speaking The Niche You Choose
This is something you should think about. When you write your blog post and shift to something else then it’s not a good idea.
Stick to your niche and elaborate on it. Suppose, you are writing about blogging tips and the whole post consists the product promotion.
No doubt that people aren’t reading your blog posts.
3. You Are Self-Obsessed
If you’re running a professional blog then it’s all about your readers, not you. Don’t emphasize on yourself all the time. People like to get addressed in the blog post.
Don’t use “I” in the whole post. You can mention yourself when you share your personal experience, otherwise, focus on your readers.
4. You Act Like A Newbie With The Lack of Patience
It is believed that the newbies get impatient so early. They expect to see the results coming within a few weeks. You should remember that blogging isn’t a career for the people who can’t wait for the right moment.
It takes years to build a better blog. Keep writing and you will see the results of your hard work. How can someone assume to reach the top in a few weeks?
5. Your Images Are Inappropriate
One of the main reasons why people aren’t reading your blog posts is because of the visual content you use. No one can deny that the visual content influences the readers a lot.
But some people don’t think before adding those free stock images. They just see the shining lady in the picture and add it to the post.
This is not what a professional should do. Relate the images to your content.
6. Your Post Format Is Dead
Yes, the post format. You can’t just pick up the bundle of words and put is along with no space, no heading. The post format has a major impact on the rate of your readers’ possibility to read.
Don’t suffocate everything. Just open up and craft your blog post more readable. You should add a catchy headline and few sub-headings.
7. No Spark In the Content
Have you ever tried to create a spark in your blog posts? To get more engagement, you must create an interesting content.
No one wants to read the blog post which is boring. Bring something which can make your readers stay.
8. You Don’t Build The Starting Rapport
People don’t have much time to analyze the post. They read a few lines and decide whether the post is worthy to read or not.
You must build your reputation and grab your readers’ attention within a few lines. Don’t wait for the next paragraph to show your writing skills.
9. You’re That Serious Kind
Your readers want something funny yet informative. They don’t want to engage in the content which was crafted in the serious mood.
You should give some twists of fun and your personal touch. People aren’t reading your blog posts because of those old school seriousness.
10. No Social Media Engagement
You know that there are many ways to promote your website but social media has something effective. You can reach out to many people using these platforms.
How would people read your content if they won’t see it? Make sure that you have a strategy for your blog post promotion.
11. You Don’t Try New Things
There are many blog post ideas and you can write on any topic. But if you stick to that one thing then how would you generate that excitement in your readers?
People like to read the content which is interesting with variations. You can try to write different kinds of posts.
12. Your Content Doesn’t Promise For More
Every time, your readers land on your blog and read something should give a signal and promise to provide more. The quality of the content should speak its words.
Open to your readers and ask what they want to read. Sometimes, it’s the best to write something which can improve that familiar environment.
13. No Freshness In the Content
Though the post schedule and the number of posts are debatable but still, you should try to provide the fresh content to your readers.
Don’t just copy and paste the content which has lost its value a few years ago. Try to maintain the perfect post publishing frequency.
14. You Don’t Optimize For Your Audience
It’s very important to analyze your audience and what they need. You should craft your blog posts according to that only.
Don’t just jump into the WordPress post editor. Create something your audience like.
15. You Don’t Know About Searching Habits
People aren’t reading your blog posts because you are not optimizing your blog posts according to the search habits. Do you know how people search for a content?
What do they write? What are the keywords they use? You should do all the research and then write a blog post with the higher keywords score.
16. You Don’t Use Your Email List
As you all know that email marketing can be really effective. And you should always keep your subscribers updated about your latest blog posts.
It doesn’t mean you bombard every day. Stick to your email marketing strategy.
17. You Don’t Use 80/20 Rule
You spend a lot of time in writing your blog posts than promoting. The blog promotion is a way more important than writing it. People aren’t reading your blog posts because they don’t see it.
You should spend more time on building your blog promotion strategies. Use the 80 % promotion strategy and 20 % writing.
18. You Don’t Get Noticed by Influencers
This is something you can do to get more exposure to your blog. Provide your assistance to the influencers and ask them for their interview. Do you know how to get noticed by influencers?
19. Your Blog Is Too Heavy To Get Loaded
The speed of your blog matters a lot. No one wants to read the blog post on a blog whose page loading time is so much.
You must minify your website and improve the speed. Always use the optimized images.
20. No Eye Catching Heading
You don’t experiment with the different types of the headlines. There is always a way to bring your readers to your blog.
The best heading you pick up for your blog post, more will be the readers to grab it.
21. You Don’t Sense Like Yourself
Every blogger is unique and the writing style is different. If you don’t show your real skills then people won’t like to read.
Don’t ever try to adapt others’ style. You have your own thoughts and the knowledge you attain is a far way better than anyone else. Be you.
Can You Give An Answer To “Why people aren’t reading your blog posts”?
Every time you visit any blog and see the number of comments and the shares, you may think about yours. But what are the things you’re doing wrong?
Why people aren’t reading your blog posts? Are you generating the content only for the SEO or your readers?
People like to read a blog post with the most effective words and the catchy headings. The choice is yours, whether you choose the quality or just the quantity.
If you have anything to say then people are waiting to get potential advice.