21 Reasons People Aren’t Reading Your Blog Posts
November 9th, 2016 | by Ravi Chahar || 20 Comments |
The most heartbreaking thing for a blogger is when no one reads his/her blog posts? But what’s the reason behind that?
Have you ever thought why people aren’t reading your blog posts? In every minute, people quit blogging because they aren’t able to fetch the traffic they always wanted.
You may have noticed many bloggers who were doing a great job and suddenly they were nowhere in the blogosphere.
The blogging journey may be very difficult and the worst part is not getting the traffic. The bloggers craft a blog post to get read by many people.
It’s disappointing when no one does that.
Let Me Mention Some Points Why People Aren’t Reading Your Blog Posts
Everyone wants to get more traffic but there are a few who succeed. Are you the one who is still struggling to attract a few visitors to your blog.
Is your content worthy to read? Are you sticking to your niche? You have to find the answer.
1. Poor Writing Skills And Grammar Mistakes
Most of the people are Grammar Nazi. Nowadays, people want to read the blog posts without any spelling mistakes. Even you can compare it with your perspective.
How would you think when you find out many spelling mistakes in one article? Well, the answer would be “I would leave that page as soon as I could”.
You should use the tools like Grammarly which can help you to craft a mistake-free blog post.
2. Your Posts Are Not Speaking The Niche You Choose
This is something you should think about. When you write your blog post and shift to something else then it’s not a good idea.
Stick to your niche and elaborate on it. Suppose, you are writing about blogging tips and the whole post consists the product promotion.
No doubt that people aren’t reading your blog posts.
3. You Are Self-Obsessed
If you’re running a professional blog then it’s all about your readers, not you. Don’t emphasize on yourself all the time. People like to get addressed in the blog post.
Don’t use “I” in the whole post. You can mention yourself when you share your personal experience, otherwise, focus on your readers.
4. You Act Like A Newbie With The Lack of Patience
It is believed that the newbies get impatient so early. They expect to see the results coming within a few weeks. You should remember that blogging isn’t a career for the people who can’t wait for the right moment.
It takes years to build a better blog. Keep writing and you will see the results of your hard work. How can someone assume to reach the top in a few weeks?
5. Your Images Are Inappropriate
One of the main reasons why people aren’t reading your blog posts is because of the visual content you use. No one can deny that the visual content influences the readers a lot.
But some people don’t think before adding those free stock images. They just see the shining lady in the picture and add it to the post.
This is not what a professional should do. Relate the images to your content.
6. Your Post Format Is Dead
Yes, the post format. You can’t just pick up the bundle of words and put is along with no space, no heading. The post format has a major impact on the rate of your readers’ possibility to read.
Don’t suffocate everything. Just open up and craft your blog post more readable. You should add a catchy headline and few sub-headings.
7. No Spark In the Content
Have you ever tried to create a spark in your blog posts? To get more engagement, you must create an interesting content.
No one wants to read the blog post which is boring. Bring something which can make your readers stay.
8. You Don’t Build The Starting Rapport
People don’t have much time to analyze the post. They read a few lines and decide whether the post is worthy to read or not.
You must build your reputation and grab your readers’ attention within a few lines. Don’t wait for the next paragraph to show your writing skills.
9. You’re That Serious Kind
Your readers want something funny yet informative. They don’t want to engage in the content which was crafted in the serious mood.
You should give some twists of fun and your personal touch. People aren’t reading your blog posts because of those old school seriousness.
10. No Social Media Engagement
You know that there are many ways to promote your website but social media has something effective. You can reach out to many people using these platforms.
How would people read your content if they won’t see it? Make sure that you have a strategy for your blog post promotion.
11. You Don’t Try New Things
There are many blog post ideas and you can write on any topic. But if you stick to that one thing then how would you generate that excitement in your readers?
People like to read the content which is interesting with variations. You can try to write different kinds of posts.
12. Your Content Doesn’t Promise For More
Every time, your readers land on your blog and read something should give a signal and promise to provide more. The quality of the content should speak its words.
Open to your readers and ask what they want to read. Sometimes, it’s the best to write something which can improve that familiar environment.
13. No Freshness In the Content
Though the post schedule and the number of posts are debatable but still, you should try to provide the fresh content to your readers.
Don’t just copy and paste the content which has lost its value a few years ago. Try to maintain the perfect post publishing frequency.
14. You Don’t Optimize For Your Audience
It’s very important to analyze your audience and what they need. You should craft your blog posts according to that only.
Don’t just jump into the WordPress post editor. Create something your audience like.
15. You Don’t Know About Searching Habits
People aren’t reading your blog posts because you are not optimizing your blog posts according to the search habits. Do you know how people search for a content?
What do they write? What are the keywords they use? You should do all the research and then write a blog post with the higher keywords score.
16. You Don’t Use Your Email List
As you all know that email marketing can be really effective. And you should always keep your subscribers updated about your latest blog posts.
It doesn’t mean you bombard every day. Stick to your email marketing strategy.
17. You Don’t Use 80/20 Rule
You spend a lot of time in writing your blog posts than promoting. The blog promotion is a way more important than writing it. People aren’t reading your blog posts because they don’t see it.
You should spend more time on building your blog promotion strategies. Use the 80 % promotion strategy and 20 % writing.
18. You Don’t Get Noticed by Influencers
This is something you can do to get more exposure to your blog. Provide your assistance to the influencers and ask them for their interview. Do you know how to get noticed by influencers?
19. Your Blog Is Too Heavy To Get Loaded
The speed of your blog matters a lot. No one wants to read the blog post on a blog whose page loading time is so much.
You must minify your website and improve the speed. Always use the optimized images.
20. No Eye Catching Heading
You don’t experiment with the different types of the headlines. There is always a way to bring your readers to your blog.
The best heading you pick up for your blog post, more will be the readers to grab it.
21. You Don’t Sense Like Yourself
Every blogger is unique and the writing style is different. If you don’t show your real skills then people won’t like to read.
Don’t ever try to adapt others’ style. You have your own thoughts and the knowledge you attain is a far way better than anyone else. Be you.
Can You Give An Answer To “Why people aren’t reading your blog posts”?
Every time you visit any blog and see the number of comments and the shares, you may think about yours. But what are the things you’re doing wrong?
Why people aren’t reading your blog posts? Are you generating the content only for the SEO or your readers?
People like to read a blog post with the most effective words and the catchy headings. The choice is yours, whether you choose the quality or just the quantity.
If you have anything to say then people are waiting to get potential advice.
There is nothing worse for me to read a blog post whereby the writer is self absorbed. There is nothing to learn from it and you get the feeling right away the person is doing it for him or herself and not for others. Blogging needs to be written for people to get something out of it.
Put in a bit of personality…make a joke or even an analogy and keep people interested. But most of all don’t be boring by facts and figures….get their attention and teach them something in a simple way. This way they can walk away with something they can apply.
I totally agree with you. It’s important to maintain the interest of the readers. Some personal stories may work perfectly fine. The worst thing is when people spend many minutes reading a blog post and don’t get anything useful.
Thanks for sharing your thoughts.
Have a nice week ahead.
What more is left to be added? I guess there is nothing left to be added as this lovely post of yours have said it all.
I do certainly agree with you especially on the headline point. It’s the first call of attention to any blog post.
There are thousands of posts stating that the headline of the blog post should be catchy. You should maintain the proportion of the content with the starting edge.
Thanks for stopping by.
Enjoy your stay.
I guess you have shared a great post which has covered lot of points. I guess you are utterly right about the points listed here and every person need to follow basic rules to fetch the readers attention and gain more traffic.
Very informative post indeed! Really, i did a lot of mistake in the past! Now, i should overcome all these! I used to write content for search engines but not for readers. I think that was not right!
However, thanks for the great post!
Keep it up!
You should always think about your readers. Create the content which can engage your readers the most. Though SEO is always important and it can be managed with the quality of the content.
Thanks for sharing your views.
Have a great day.
The only thing that I was unaware of “Your Post Format Is Dead.”. You have mentioned that this could be one of the reasons, but would you also mention how to make the post format proper and reader-friendly?
BTW, appreciate your efforts in bringing such beautiful content.
You’re right. It’s important to know about the perfect post format. You can check it by searching “how to write an SEO-friendly article”. It would get you some idea.
Today everyone wants to find out information as quickly as possible, and, if they are reading a blog, they are typically looking for a quick answer to a specific question. Someone picks a niche they love to write about and don’t realize that there’s no money to be made.I truly believe that passion is a key factor for success. Eventually, thanks for reveling a light on burning topic.
With best wishes,
If you’re not providing the content your readers require then you won’t get the positive results. It’s important for you to stick to the niche.
You should provide all the answer.
Thanks for taking the time to comment.
Have a great day.
A Lecturer in my school and he is a Doctorate Degree holder is on his last days to finally becoming a Professor but he waited for another one year just because on his conclusion of the last book he wrote, Instead of saying “We Appreciate”, He said “I Appreciate” and for that error ,he waited another one year before getting what he wants.
Its good to always engage your audience in every of your post, Dont be self concerned, do what readers will love and you will see your self getting to the top.
Thanks for this wonderful article.
There are many people who wait for a very long time. I have recently met a person who used to blog but not he is an author. He has waited for five years just to publish his book.
Improving your audience’s engagement is always useful.
Thanks for stopping by.
Enjoy your day.
My blogs were not doing good though I blog everyday. I even reached at the point of quiting. One thing I knew from this post is that I was blogging in self oriented way.
With new year coming, with a new website,and through this post feeling optimistic that 2017 will be different year…
Thanks Ravi as you work hard for creating such beautiful posts….
People have their certain ways to blog and you should have your own. But the most important thing is that you should consider your readers as the main priority.
Best of luck for the new year.
Thanks for stopping by.
I have to admit that I made most of the mistakes, no let make it all of the mistakes when I started blogging. Especially the squeezing all the text together and blogging off topic. I have to add on though that focusing on a single niche is helpful in building the initial audience for new bloggers.
This blogging world consist millions of blog where people are making the same number of mistakes. Focusing on your niche is the one thing you can’t let it go.
Off topic blogging can make your readers run away.
Thanks for stopping by.
Well written post-Ravi. You have covered a vital point. Writers are usually blind to the mistakes they make. They don’t realise that what appeals may not appeal others. If you want to write a content that appeals, you must first place yourself in the shoes of your audience and think. Then only your work will be appreciated. Awesome content.
The tips are you have shared are really helpful, and I am sure that this post will help my bloggers to make their blogs good enough.
Thanks for the share.
Have a good week ahead.
Great article you have here. The points you provided are exactly some of the many reasons why many bloggers don’t get their content read.
The idea of writing for yourself instead of your audience is an awful marketing strategy. Your content must be focused of your audience and their problems.
You can be humorous, but it ensure to put your prospects first.
An another problem is not being able to identify your readers. Who are you writing for? Where are your readers, etc.
If you can if identity them, you will be able to tailor your content to align with their needs. This will bring you more readers.
Thanks for sharing.