On Page SEO Optimization: The Perfect Comprehensive Guide for 2018
October 17th, 2017 | by Ravi Chahar || 10 Comments |
You may have read it many times that doing the SEO right is really important. On page SEO optimization is the first thing to start with.
In the past couple of years, due to Google algorithms, many websites have gone down. Many have used the black hat SEO techniques.
But you have to grow, you should have the deep understanding of the SEO. There are tons of guides letting you know about adding the keywords and using the interlinks.
But not all of them has the examples given. In this article, you’re going to have a complete structural guide from every On page SEO optimization technique.
Do you even check the SEO score of your blog posts before publishing? What’s the SEO plugin you use? Every user asks the similar questions.
You’re going to get the answers today.
All the On Page SEO Optimization Techniques which can Help Your Score Better
Well, let’s start.
#1. Use the Keyword in the Starting of your Title
You should understand that using the right keyword is important but the most important thing is to use it in the right place.
People keep writing that you should do the keyword research. But it’s of no use if you don’t know its place.
Always try to place it in the starting of the title. Just like this article “On Page SEO”. It will help you get more SERPs.
#2. Always optimize the Title
By default, the CMS like WordPress adds the “H1” tag to the title of the blog posts. But many themes are there which can override it.
For the better SEO, you should always have the “H1” tag for the title.
You should check if your current theme is SEO optimized or not. These are the things which differ everything. I am sure, you can inspect elements with your browser.
Yes, that’s right. It’s “H1” tag for the BloggingLove Theme. If your theme doesn’t have it, you should contact the theme developer to fix this.
#2. Always use the Keyword in the First 100 Words
Using the keywords is the one most tricky thing for many. Most of the content writers don’t have any idea about this.
You can check this article and the keyword used. It’s “On Page SEO” as discussed before and you can have an eye on it in the first paragraph.
SEO experts recommend adding the keyword in the first 100 words. I say you should try to use it in the first paragraph.
Be ahead of everyone else.
#3. Craft an SEO-friendly URL
Don’t use the boring and ugly URLs having dates, categories, etc. For an SEO-Friendly URL, you should just use the post name.
Have a look at all the posts of BloggingLove. Every post has the SEO-Friendly URL which is bringing the great results.
Many studies have shown that shorter URLs with better keyword targeting give better results.
#4. Use the Keyword in the URL
Yes, that’s correct. You should use the keyword in the URL to make your blog post more SEO friendly. In the past few years, people have proved its benefit.
Many people choose a keyword having tons of punctuations, which is not really good. Keep it precise.
#5. The Long Tail Keywords Always Rock
Whether you see any Google Algorithm change or people trying different On page SEO optimization techniques, this one never goes out of the fashion.
Keyword research is important but make sure you do it right. Targetting a wider area requires the use of the long tail keyword.
Let’s say people search for “most famous WordPress tips”. Well, if your keyword has all the words searched, you’re going to get the better response.
#6. Add Any Strong Word in the Title
You may have read it many times that you should add modifiers. More than 70% of the people decide whether they want to read the article or not just after having a glance at the title.
Add the words like “review, comprehensive, proven, 2018” to make it look more promising.
That will help you get the attention and the SEO will get increased. You should learn how to write a headline which can convert.
#7. Never Underestimate the Power of Engaging Visual Content
Everyone knows that creative work attracts. You should focus on creating your own images instead of just downloading from anywhere else.
Using the royalty free images is good but if you can do something better, just do it.
Adding the infographics or any video works the best. It will help to maintain the bounce rate of your website which will directly improve the SEO.
#8. Responsive Design is a Big Factor
In the current web design trend, it’s really important to have a responsive website. It should be accessible to everyone.
Millions of people are there who use mobile phones because of the today’s technology, most of the people have smartphones.
And every phone has a different screen size. Your website should be responsive to make them read easily.
You shouldn’t ignore this On page SEO optimization technique at any cost. You should also about maintaining the SEO ranking while redesigning.
#9. Wrap Your Sub-Headings in H2 Tag
Just like the title, you should also take care of the sub-headings of your article. People ask about optimizing the content for the SEO, well this is it.
You should maintain the structure using the different heading tags. You can go from H1 to H6 depending on the length of your article.
#10. Longer Posts are SEO Friendly
How can you deny the fact that longer articles have the better Google indexing power? If you do it right, you definitely get the positive results.
According to many studies, the posts longer than 1000 words give the better response.
You should make a habit to do it right. Stop being lazy and write more.
#11. Optimize the Images
This is a great point to discuss. you should always add the ALT TEXT for each of your images you add in the article.
It’s great if you use your keyword as the ALT TEXT. Not for all the images, because you wouldn’t like the keyword stuffing.
Maintain the ratio to keep your article SEO friendly.
#12. Improve the Page Loading Time of Your Website
This is the biggest challenge everyone is facing these days. People complain a lot about the page loading time.
According to Google, the website with the higher page loading time more than 3 seconds is avoided. And if you think from a user’s perspective, it’s obvious that no one would want to wait for a website to load for a longer period of time.
Can you wait for 5 seconds? I don’t think so. Boost your WordPress website speed as soon as possible.
#13. Never Forget to add Interlinks
To maintain the bounce rate and to improve the SEO, it’s always recommended to add at least 2-3 interlinks in every article.
Have a look at Wikipedia, there are lots of interlinks in every article which is boosting its SEO.
People need more resources and it’s great if you can send them to any of your website’s pages.
#14. Outbound Links Do help
According to the studies done by many SEO experts, adding the outbound links to any of the reputed websites always help in maintaining the SEO score.
It’s up to the niche you’re writing about. If you’re running a tech website then add an outbound link to the websites like TechCrunch or similar.
#15. Add Social Media Buttons
People ignore adding the social sharing buttons. Well, you can’t totally rely on the direct traffic. Your content needs to be spread.
The people visit your blog should have a source to spread the content.
Provide the different platforms by adding the social sharing button plugin. There are many plugins which can help you choose the social media platform of your choice.
Practicing is what you all need. The only difference you can make is by doing everything right.
Asking something for the On page SEO optimization is not good. For a beginner, it’s fine but once you reach a certain level of branding, people expect you to know about these common things.
The above-mentioned On Page SEO Optimization Methods will Boost Your Website
The website growth is dependent on how you optimize your content. People claim to scale your website within a few days.
Well, you don’t need anyone if you learn how to use the On Page SEO optimization techniques. The above-mentioned methods are the keys.
Create the SEO-optimized content and spread the words about it. Well, in this blogosphere, writing isn’t enough, you have to do the promotion.
Never forget the 80/20 rule. Always remember the perfect use of keywords. I hope now you can easily do the On Page SEO optimization.
If you have any doubt, feel free to ask.