11 Facebook Marketing Mistakes Which Can Cost You A Fortune
March 17th, 2017 | by Ravi Chahar || 11 Comments |
Twitter, LinkedIn, and Facebook are the three social media platforms showing their magical powers to influence many small businesses.
The success cake has an individual pie of all these platforms. Facebook has always been a friend to many business owners. Many are even forging their personal brand on this amazing platform.
But there are many Facebook marketing mistakes most of the people make. I am sure, you wouldn’t make any.
In the past few years, Facebook has emerged a platform to stand more before a personal platform. Business owners have taken a step further.
What Are The Mistakes No One Should Make?
You can’t forget the fact that Facebook is a way to interact with the people from the different parts of the world. There is no single thing you can’t take help via this platform.
Let me point out some mistakes.
#1. You Forget To Reply To Comments.
Whether you’re using a business page or your personal profile, you should never avoid your followers. People want the answers to their queries.
The more you interact, the more will be chances of embracing your personal brand. To run a successful business, it’s always recommended to keep the harmony with your followers.
No one likes a page which gets updated once a month. How can you expect to keep your followers’ eyes without consistency?
People need the fresh content. Provide them what they really want. Have you ever noticed the growth of a successful Facebook business page?
The main thing which keeps their followers stick is consistency.
#3. You Don’t Spend Even A Penny.
The time where people used to like and share the content has gone. Between the millions of people and thousands of options, you have to make people aware of your page.
Boost your posts using Facebook ads. It’s one of the best ways in today’s digital world. I have done a few Facebook ads case studies which turned out to be lucrative.
You can reach more than 2000 people just by spending $1.
#4. You Don’t Bother About Facebook Analytics.
It’s one of the biggest Facebook marketing mistakes people make. You would be amazed to know that for targeting the right audience, it can be a golden coin.
For better Facebook ads exposure, you can use its pixels. Those will help you analyze the type of audience you should target in your next ad.
#5. Spit Out Your Anger On Your Page.
It’s normal to have a hard time in the life. A few people take their anger out on their page. Whether it’s because of their personal life or any competitor, you should never let it impact your own brand.
I have experienced it when a company page had an issue and threw everything to their readers. It wasn’t a good time for them.
I am sure, you wouldn’t do any stupid mistake which can affect your social reputation.
#6. You Don’t Invest Time In Building Human Relationships.
It’s all about the people, your followers, your readers. If you’re not taking the time to connect with them, how can you expect the positive results?
In the past few years, I have learned one special thing.
“Human bonds are worth spending time for.”
You can make many friends which can help you spread your content on the social media platforms.
#7. No Visual Content.
This is one of the Facebook marketing mistakes most of the people make. In this era of visualization, people have a soft corner for the attractive images and the videos.
Many studies have shown that video marketing brings more exposure than any other. Though I am not a photogenic person and not a TV personality but somehow an idea of creating video always strikes my mind.
#8. You Avoid Complaints.
Your followers need to get their problems solved. If they complain, don’t forget to solve. People have the tendency to approach different platforms and they stick to one where the problem gets solved.
When someone brings his problem to your door, it’s your chance to build more potential clients by making the one happy.
#9. Diversity Isn’t Your Thing.
People need variety, they wish to taste all the salts and spices of the content. It’s you who can satisfy their hunger and make them stay.
I remember how I used to share only one type of the content in my starting days and had no exposure. A little bit of twist in your sharing recipe can boost your business.
#10. You Neglect The Power of the Bio.
Whenever you boost your page or share it anywhere, your page bio plays a significant role. It gets noticed at first. Curate a piece of the content people would want to follow.
If your page is about fashion, embed all the necessary ingredients required to craft a professional fashion blogging Facebook page.
#11. You Don’t Share Others’ Content.
Most of the people have a strong tendency to keep their Facebook page only for their business. Well, it’s true and good but how can you expect others to share your content if you don’t share theirs?
Social media is all about sharing, the more you like, share and comment, the more will be the exposure to your page. Spread the love and forge your brand.
Do You Make Any of the Facebook Marketing Mistakes?
We’re humans and mistakes are the parts of our lives. But people who repeat those aren’t expected to be a surety to provide the quality.
Social media platforms are all about sharing and caring, it’s about how you interact with your followers. What are the things you would want to give up?
Are there any Facebook marketing mistakes you want to avoid? We all are excited to craft a list of mistakes for our future reference.
Facebook can be a rock solid business platform if you have a strong strategy. You should follow some Facebook marketing tips.
If you have something to say, drop a comment below.