Email Marketing Strategy : 15 Proven Ways To Rocket Your Email List.
October 12th, 2016 | by Ravi Chahar || 22 Comments |
Email marketing is one the most debatable topic on the internet. People work hard to build an email list to boost the growth of their blog.
Do you have any email marketing strategy for your business? In the field of blogging, email marketing can help you to drive traffic to your blog.
The number can be increased only if you have a perfect and effective email marketing strategy. In this article, you will learn about a few things which can help you to build your strategy for your next newsletter.
The List of Email Marketing Strategy is Here, Grab It.
Before you build your strategy, let me ask you a few questions? Why do you want to build an email list? Do you want to grow your business or blog?
Are you worried about not getting much visitors? These things will influence your decision while you try to craft an effective strategy for your email.
1. Craft Your Message Carefully.
When you make your email ready to send, make sure that you don’t make any mistake. People get annoyed when they notice even a single mistake.
To get more hits, you should set up the newsletter with the trusted service provider. Sometimes, your newsletter gets into the spam folder and your subscribers don’t even notice it.
2. Focus on The Design.
Most of the newsletter providers give the freedom to choose the design for the newsletter from their collection. If you have knowledge of HTML and CSS then you can design your own newsletter email.
The design should be clean and perfect. No one wants to get an email with cheesy lines and inappropriate design. Looks matter a lot.
3. Reach Through Personal Approach.
It would be great if you designate your subscribers with their name. We are human beings and we all like to get called by someone.
A personal approach doesn’t mean you make every subscriber as your friend. You are here to do the business, behave like a pro.
4. Your Content Should Be Relevant.
As you know that the content has the power to attract many people to your blog. If you’re providing something which is worthy then people would come to read.
What if you’re servicing something irrelevant content which doesn’t even match to the niche of your blog? It won’t work.
People want something sparkling and if you are the one with the quality, bang, glory will be yours.
5. Increase Visual Content.
The human mind is more reflective to the visual content than just lines. Try to embed the images or even videos so that your subscribers can have an idea about what they are going to get.
But it doesn’t mean you bombard your email with the images. Try to maintain the proportion between the text and the visual content
6. Is Your Newsletter Even Visible?
The best email marketing strategy starts with the newsletter. How you present yourself to your blog? Are you providing an easy way to subscribe?
Put the newsletter box somewhere which is the focusing place. You can add it to the sidebar. You can add newsletter box below each post.
7. Be Authentic.
Most of the people unsubscribe because bloggers overdo. You are not a machine and think the same for your subscribers.
Place a few links to your email so that people can choose. If you add 20 posts in the same newsletter then how would it work? Add only the posts which are authentic.
8. Check The Email Sending Frequency.
Your email marketing strategy should consist the record of your emails. You should check the dates, never choose to send an email daily.
Let me ask you a question. How would you react if you get an email daily from a single user? I mean who does that. It’s always recommended to choose weekly newsletter or maybe twice a week.
9. Organize A Giveaway.
People like to get the thing for free. And if you take this move then your subscribers would be happy to visit your blog. To build a better email marketing strategy, you should try this once a year.
Provide something which can help your readers. Like an Ebook, any product you have just launched. It can be anything.
10. Is It Mobile Ready?
Choose your email providers carefully. If you send an email and the layout of your email doesn’t appear good in mobiles then it would be a negative point.
Always check the preview of your email. If it is optimized for mobiles then just push the button to send. Otherwise, you should change the service provider.
11. Social Media Can help You.
There are millions of users on the social networking sites. If you have a good following list then you can let them know what you provide through your newsletter.
Though it’s not that much effective because people get annoyed due to such promotions but still, if you do it the right way, you would get the positive results.
12. Take The Consent.
Never ever try to build an email list without asking the user. Sometimes, people just drop the email in the list by copying it from their blogs’ comment.
It’s the most irritating thing you can ever do. If someone is willing to get your updates, he/she would willingly sign up. You can’t force them to read your content.
13. Add The Summary.
You should have an email marketing strategy based on the summary of the content you are going to send. It’s what we call adding the subject line.
Don’t just send the link to your posts. Provide a little bit of summary about all the posts. If you’re sending the posts related to blogging then let them know.
14. Group Your Email List.
You may have many subscribers and it would be hard to choose every individual. Selecting your whole list can receive you more exposure but if you try to group them according to their niche then it would be great.
Like, you know your subscribers and their niche then you can include the people from WordPress background in one email.
15. Show What you Got Not What You Want Them To Get.
People subscribe to your newsletter to get the content of your blog. They don’t need any promotional email. There are many people who have experienced such promotional emails and it’s a kind of annoying thing.
Show your readers the content you have. They haven’t signed up to buy any product. We all know that making money is important but annoying our subscriber won’t do that.
Are You Ready With A Brand New Email Marketing Strategy?
Have you already read too many email marketing tips? Are you fed up of useless tips to build an email marketing strategy? Well, here you got the best and effective tips which can help you to build an awesome list.
People like to reach out with the quality content. I am sure, you are the one with quality. Don’t ever try to sell others product through your email list.
Building an email list takes so much time and losing it would take just a single click. Always remember that people are free to choose and they will subscriber whenever they want, you can’t force them.