Full Post Vs Summary : Which One Is Better For Your Blog?
December 1st, 2016 | by Ravi Chahar || 10 Comments |
Most of the WordPress users are showing the excerpt on their website. Whether you see the archive page or the blog page, you would see the excerpt of the post.
But the point is what’s beneficial from the SEO point of view? Full post vs summary, what would you prefer and why?
In this article, you will learn all the benefits of using the summary of the blog posts on all the pages of the blog. Do you know how to display excerpt in WordPress theme in place of content?
Why Should You Use Summary Over Full Post?
There are many things which are connected to this simple concept. You know that you should always keep the size of your website minimum.
So, the less you show, the less would be the page size. I am going to point out some benefits of using the summary instead of the full post.
#1. Less Page Loading Time.
As I have mentioned earlier, it’s important to keep the speed of your website as fast you can. The page loading time should be minimum.
To accomplish this, you should try to reduce the size of the page. When you use the summary instead of the full post, the size would automatically decrease.
It’s considered as one of the best ways to reduce the page loading time of a website. The less content you show on any page would lead to the less page loading time.
#2. Better User Experience.
No one would want to see the full post on the home page, blog page, archive page, category page or any other page.
I mean how would you feel if you land on any website and find out that the full posts are showing and you can’t reach to any other post because the first post has taken over half of the page?
The same thing is applicable on your blog. Just try to keep the design of your website clean. That’s why most of the WordPress themes have an excerpt inbuilt feature.
If your theme doesn’t have it, just add an excerpt manually from the WordPress post editor.
#3. Reduces The Bounce Rate.
If you are aware of the concept of bounce rate then you would know that you should try to reduce it. When you have an eye on full post vs summary, always choose the summary.
It would help you to increase the number of page views and minimize bounce rate. It would help you to keep your readers engage in the content.
Suppose you show the full post then your readers won’t see any other content, just one post.
And if you replace it with the summary then your readers would see many posts easily which would make it easier for them to read.
#4. No Chance of Duplicate Content.
From a study, if you show the full post and not the summary then there would be the chance that the search engine would find the duplicate content.
Suppose you publish a post and it appears on the blog page or the home page but at the same time, it would be appearing on the archive page.
Every WordPress theme has an inbuilt archive page which consists the post according to some order. It may be weekly, monthly or yearly.
Though the search engine is smart enough to understand the concept but still, why would you take any chance? So, it’s necessary to choose the summary from full post vs summary.
#5. Better Site-handling.
No one wants to have an unorganized website. And showing the summary would make your website perfect. You would be able to handle it properly.
Suppose, you want to add anything to your website which is related to each blog post, wouldn’t be hard for you to check it if you show the full post?
Well, the fix this, you should use the summary so that you can see many blog post on the single page easily. Try to add the social sharing buttons below each post on the home page.
Can you check it with the full post content? I don’t think so. So just use the summary and you would be happy to see the results.
Are You Still Stuck With Full Post Vs Summary Concept?
Though it’s the matter of choice but still, the best thing to do is what makes your website healthy. You should always try to improve your website’s health.
Full post vs summary? For beginners, it’s quite hard to decide because a few people are there who are using the full post.
It’s because their posts are short with no images. It would act like an excerpt. But if you are writing the SEO- friendly content then use the summary.